Shed is an exclusive members club in Zug. When they approached Daynes Creative in early 2021, the construction was still underway. Our task was two fold. Brand Building and collateral to push enrolment of members to the club itself. They required a complete Branding solution from Corporate Identity design and Brand Collateral to website that would become an info-hub for the club itself.
Entice. Engage. Explore. By creating exquisite design through every channel. From Business Cards to Brochures, using the best printing techniques in the world, to a bold yet seamless user experience online, we literally tinted every touchpoint with a flicker of Gold.
A CI and logo design is founded upon less is more. It has to have a vision for the whole brand collateral in mind too. The business cards were no exception. We duplexed two premier papers together with an exclusive gold powder treatment only possible with Wolfensberger AG. These cards set the tone for the what was to come.
Exclusivity is easy said but often shown in execution. This brochure had one target. To engage possible members to invest in an exclusive members club. This is where class printing coupled with strong design come into play. The result was a blend of different papers stocks and printing techniques that create a brochure that easily lives beyond its days.
The Menus were no exception and a pivotal key point for guests and members alike once the club was opened. Practical, functional and made with love.
We chose a clean wireframe structure with a simple yet decadent colour palette and Font library. This coupled with a seductive launch film, beautiful imagery, razor sharp coding and animations from @bleechberlin were the ingredients to a website worth its weight in gold.
Client: Shed Clug Zug
Creative Director, Brand Strategy, Art Director,
Graphic Designer, Copywriter, Film Director,
UI / UX Designer: Ryan Daynes
DOP: Darren G
Printer: Wolfensberger AG
Development: bleech berlin