My good friend, Lisa Marie Schnieder approached me to design an identity and brand collateral for her newly created Jewellery and Accessories Fashion Brand, Lalimalu.
I wanted the identity to have a clearly identifiable icon that people would recognise and remember. That combined with a clean, simple logotype was essential in keeping with that of a high end fashion brand that would compete with the likes of top jewellers and fashionistas worldwide.
I started with a pyramidical shape form then shifted into an eye, taking inspiration from Lisa herself, who has ultramarine eyes. This was then translated into a clean unique logotype, handmade from scratch which would both be defining yet timeless. Photography by Adam.