KLUS APOTHEKE //
WEBSITE & SHOP

Klus Apotheke is a family owned Pharmacy in the heart of central Zürich that is not only a standard pharmacy but also a Lab whereby they produce specific products for the medical industry distributed to hospitals, doctors and so on. They wanted to create a modern and simply website to engage their users and a private shop whereby their professional clients in the medical industry could order their products online.

The Concept

With their brand essence firmly imprinted in professional pharmacy at a production and lab level I wanted this truth to come to life in the design. The result was clinical an classical design feel with a modern twist.

Implementation: 
Website 

This website is pure Swiss design. Beautiful typefaces, linear design language and a distinctive and clean grid create a flow that is essentially based on ‘less is more’. 

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Implementation: 
Fachbereich Shop

The shop takes the tone of the clinical and functional design grid with a blue toned colour palette. The function meets form here was the key focus. Focus was on functionality with subtle design cues creating a project Daynes Creative is truly proud of.

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Implementation: 
Illustrations

The illustrations were the key that brought the simple design to life. In the pharmacy world trying to create emotion from imagery is always the biggest task to achieve. I went with a classic cross-hatch linework foundation coupled with a Japanese watercolour palette was the chosen style. We like it ;)

 

Credits

Client: Klus Apotheke
Creative Director: Ryan Daynes
UI / UX Designer: Ryan Daynes
Illustrator: Ryan Daynes
Development: bleech berlin