Hä? Magazine in digital form. Rotpunkt Pharma's teen focused initiative. A hard hitting, edgy yet informative magazine aimed at the Swiss youth, educating them on subjects like Sex, Drugs, Alcohol and Health and other relevant topics in an edgy way.
Daynes Digital was approached to create a mobile-first site that talks to the teen audience in Switzerland in an informative and engaging way.
The solution was to build a site full of bite-sized pieces of content from the printed issues of the magazines. Content that is to the point and easy to navigate to. To keep their attention while digesting information that is helpful and educational in order to make better informed decisions.
Users can filter the content easily using the various options provided in order to tailor their content to their specific interests. The filter provides the core functionality of the site and allows users to browse via a broader topic or theme, or get more in depth and choose a specific keyword to browse with.
Users can rate and share the content so other users can filter according to popularity. We decided to introduce a 'Kiss' Rating system. Give the best posts a 'smooch' or five and let the users that come after you enjoy the best rated content in the site.
"Now nearly eighteen months live, the site boasts over a 275 pieces on great content to keep users of all ages educated and entertained. Filtered at your fingertips with a swipe and click. - Ryan Daynes