COCA COLA //
SHAKE UP YOUR SENSES
The shake up your senses campaign was directed at the global youth. The challenge was to create an ownable energizing refreshment platform that makes Coca-Cola the 1st beverage of choice for teens around the world...
The TVC
Using handshakes as the way to connect with the youth and say
“Shake Up Their Senses”, so we had to make it work on the ground too and bring meaning to teenagers everyday lives, bringing excitement and a serious Social Currency through Coca Cola, with it.
Implementation:
Digital Engagement
RFID rings, a Handshake and a social media engagment campaign driven by Facebook which led users to win incredlible prizes and VIP access to worldwide events.
Implementation:
Events Campaign
We conceptualised a series of engaging ambient actions that could be implemented into the Coca-Cola festival line-up in countries worldwide. Coca-Cola Brand Managers and Teams, in each country could choose from a series of ideas. Some of which i highlight here...
Credits
Agency: 34 Cape Town
Client: Coca Cola Company
Senior Art Director: Ryan Daynes
Creative Director: Richard Phillipps
Social Media: Simon Keller
