The shake up your senses campaign was directed at the global youth. The challenge was to create an ownable energizing refreshment platform that makes Coca-Cola the 1st beverage of choice for teens around the world...
Using handshakes as the way to connect with the youth and say
“Shake Up Their Senses”, so we had to make it work on the ground too and bring meaning to teenagers everyday lives, bringing excitement and a serious Social Currency through Coca Cola, with it.
RFID rings, a Handshake and a social media engagment campaign driven by Facebook which led users to win incredlible prizes and VIP access to worldwide events.
Agency: 34 Cape Town
Client: Coca Cola Company
Senior Art Director: Ryan Daynes
Creative Director: Richard Phillipps
Social Media: Simon Keller