BUNDESAMT FUER GESUNDHEIT // RICHTIG IST WICHTIG
Havas approached Daynes Digital for some digital expertise regarding their new campaign they had been working on for the Bundesamt für Gesundheit (BAG) focusing on bringing awareness around the topics of Antibiotics.
Concept
A simple yet energetic website bringing a bit of colour and life to a rather boring subject. Daynes digital drafted up a masonry grid wireframe and injected a punchy colour palette to house a humorous and engaging campaign online.
Results
"With a small budget we wanted to create a responsive hub for users to come and view campaign in a quick and informative way, using a filter to navigate through the different uses of antibiotics ranging from animals to environmental impacts. Cool project..." - Ryan Daynes
Credits
Client: BAG
Creative Director: Patrick Beeli
Digital Director: Patrick Beeli
Lead Art Director/Copwriter: Mathias Bart
UI / UX Designer: Ryan Daynes
Development: GSDH
