BAFANA BAFANA // COME SHOW YOUR LOVE
People weren’t coming to the stadiums anymore so we needed to inject national pride and get stadiums full on game day.
The Concept
The concept was to create a slogan that would create mass appeal. The campaign line of Come Show Your Love said it all. I then created an identity and complete print, outdoor and ambient media for the campaign.
One night on live television the Soccer star, Siphiwe Tshabalala, formed the heart with his hands after scoring against Kenya. Showing the nation his love for the fans and Bafana Bafana.
Credits
Agency: 34 Cape Town
Client: Bafana Bafana - South African Football Association
Creative Director: Richard Philips
Senior Art Director: Ryan Daynes
Graphic Designer: Ryan Daynes
