People weren’t coming to the stadiums anymore so we needed to inject national pride and get stadiums full on game day.
One night on live television the Soccer star, Siphiwe Tshabalala, formed the heart with his hands after scoring against Kenya. Showing the nation his love for the fans and Bafana Bafana.
Agency: 34 Cape Town
Client: Bafana Bafana - South African Football Association
Creative Director: Richard Philips
Senior Art Director: Ryan Daynes
Graphic Designer: Ryan Daynes